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RIOS to Debut at Milan Design Week 2022

Posted 4.28.22EventsRIOSCultureGraphics

This June, RIOS' installation 'Superbloom' will bring an immersive and joyful experience to Milan

Designed by RIOS, the Rain Room at Milan Design Week

Superbloom

RIOS brings to life a thought-provoking exhibition that replicates the natural yet fleeting occurrence of a Southern California Superbloom to unite the Milan Design Week audience in a shared experience. Superbloom will welcome visitors to a vivid sensory-filled exhibition that orients them through three rooms – the Rain Room, Sprout Room, and Bloom Room – each building a crescendo of activity as one approaches the final space. 

Sprout Room featuring Rio Benches, designed by RIOS in collaboration with JANUS et Cie

These rooms create simulations of biological processes such as the watering, propagation, and blooming of wildflowers, a phenomenon globally but particularly spectacular in Southern California. Simultaneously, these experiences serve as parallels to our understanding of memory: a catalyst, memory formation, and the recalling of a powerful yet fleeting experience.

"The inspiration of our exhibition is to connect people and unite the audience of Milan Design Week in a shared experience."

— Sebastian Salvadó, Creative Director at RIOS

Designed by RIOS, the Bloom Room at Milan Design Week

Event details:

Location: Viale Umbria 49, 20135 Milan, Italy

Cocktail Party: 
Wednesday, June 8, 2022
7:00 PM – 9:30 PM

MDW Exhibit Schedule: June 6 – 12, 2022

  • June 6 – 11 | 11:00 AM – 8:00 PM
  • Sunday, June 12 | 11:00 AM – 5:00 PM

A special thank you to our Superbloom partners:

  • JANUS et Cie
  • P.F. Candle Co
  • Syng
  • notNeutral
  • 80plus Coffee Roasters
  • Dalla Corte
Superbloom partner logos
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