This June, RIOS' installation 'Superbloom' will bring an immersive and joyful experience to Milan
Designed by RIOS, the Rain Room at Milan Design Week
Superbloom
RIOS brings to life a thought-provoking exhibition that replicates the natural yet fleeting occurrence of a Southern California Superbloom to unite the Milan Design Week audience in a shared experience. Superbloom will welcome visitors to a vivid sensory-filled exhibition that orients them through three rooms – the Rain Room, Sprout Room, and Bloom Room – each building a crescendo of activity as one approaches the final space.
Sprout Room featuring Rio Benches, designed by RIOS in collaboration with JANUS et Cie
These rooms create simulations of biological processes such as the watering, propagation, and blooming of wildflowers, a phenomenon globally but particularly spectacular in Southern California. Simultaneously, these experiences serve as parallels to our understanding of memory: a catalyst, memory formation, and the recalling of a powerful yet fleeting experience.
"The inspiration of our exhibition is to connect people and unite the audience of Milan Design Week in a shared experience."
— Sebastian Salvadó, Creative Director at RIOS
Designed by RIOS, the Bloom Room at Milan Design Week
Event details:
Location: Viale Umbria 49, 20135 Milan, Italy
Cocktail Party:
Wednesday, June 8, 2022
7:00 PM – 9:30 PM
MDW Exhibit Schedule: June 6 – 12, 2022
- June 6 – 11 | 11:00 AM – 8:00 PM
- Sunday, June 12 | 11:00 AM – 5:00 PM
* The installation will live for one month beyond Milan Design Week.
A special thank you to our Superbloom partners:
