This June, RIOS' installation 'Superbloom' will bring an immersive and joyful experience to Milan
RIOS brings to life a thought-provoking exhibition that replicates the natural yet fleeting occurrence of a Southern California Superbloom to unite the Milan Design Week audience in a shared experience. Superbloom will welcome visitors to a vivid sensory-filled exhibition that orients them through three rooms – the Rain Room, Sprout Room, and Bloom Room – each building a crescendo of activity as one approaches the final space.
These rooms create simulations of biological processes such as the watering, propagation, and blooming of wildflowers, a phenomenon globally but particularly spectacular in Southern California. Simultaneously, these experiences serve as parallels to our understanding of memory: a catalyst, memory formation, and the recalling of a powerful yet fleeting experience.
"The inspiration of our exhibition is to connect people and unite the audience of Milan Design Week in a shared experience."
Location: Viale Umbria 49, 20135 Milan, Italy
Wednesday, June 8, 2022
7:00 PM – 9:30 PM
MDW Exhibit Schedule: June 6 – 12, 2022
- June 6 – 11 | 11:00 AM – 8:00 PM
- Sunday, June 12 | 11:00 AM – 5:00 PM