RIOS' Superbloom Experience Design Installation at Milan Design Week
Experience Design
Fit & Fun Zone at Singapore Changi Airport
Connecting Users with Brands, Spaces, and Narratives
Our approach to experience design (EXD) combines design disciplines and brings together insights from architecture, digital media, interaction design, and storytelling. We create interconnected, multi-sensory journeys that profoundly connect users with brands, spaces, and narratives in memorable ways. Each project represents a unique opportunity to challenge the status quo and craft engaging experiences that resonate with audiences.
Designing Immersive Experiences is Good for Business
Greenstreet Retail Experience in Houston, TX
The Growing Value of Exceptional Experience Design
As digital fluency disrupts retail patterns, physical spaces must evolve to captivate and engage their audience. At GreenStreet in downtown Houston, our experience design strategy transforms a three-block district into a dynamic urban corridor with a powerful visual story and interactive spaces for working, dining, and entertainment. Engaging destinations attract at least 28% more Gen Z visitors than traditional entertainment, proving that vibrant urban centers can be a magnet for growing spending power.
Adapting to the Demands of Younger Audiences
With the average user spending 4 hours and 37 minutes on devices each day, tangible experiences are even more beneficial when they can deliver joy and wellness. The Changi Airport Fit&Fun Zone embodies this shift, demonstrating how experience design encourages real-world interactivity and can also support physical wellbeing. After all, people report feeling happier after just 10 minutes of physical activity – and what is better than bouncing on a trampoline during a layover?
Fit & Fun Zone at Singapore Changi Airport
Store Concept
Driving Financial Returns through Social Engagement
When brands transform spaces into multisensory environments, they invite customers to connect in more personal ways. As experience designers, we create engaging retail experiences that welcome customers into the brand’s story. With companies now allocating 10-30% of marketing budgets to experiential initiatives, the demand for engagement is closely tied to increased revenue.
The EXD Difference
Designing for All Senses
People perceive environments as web of sensations beyond just visuals. With 86% of consumers willing to pay more for exceptional experiences, we design environments that become memorable touchpoints, ensuring users carry the feeling of our spaces with them long after they’ve departed.
A Holistic Approach to Experience Design
We combine design disciplines—architectural form, graphic expression, landscape integration, and typographic communication—as interconnected elements of a unified creative language. This multisensory integration enables us to craft immersive three-dimensional experiences that resonate with users.
Putting People at the Center of Our Process
We design from the human perspective, focused on how individuals experience environments firsthand. By placing people at the center, we draft narrative-rich spaces that exude stories, evoke authentic responses, and cultivate moments of wonder.
"As experience designers, we create immersive experiences through multi-sensory design to tell a story of belonging, wonder, and purposeful human connection."
— Betsy Hawley, Senior Project Designer
Selected Projects
Spotify Content Headquarters in Los Angeles, CA
Our experience design projects span various scales and market sectors, from intimate immersive exhibitions to expansive mixed-use districts. Regardless of the project’s scope, we remain committed to delivering memorable, human-centric designs that captivate and engage our clients and end-users.
Transforming public spaces through an engaging streetscape, GreenStreet draws visitors into a vibrant atmosphere that balances Houston’s character and sophistication.
Sometimes the journey is the destination, and the Fit & Fun Zone at Singapore Changi Airport creates engaging spaces for travelers to stay active and inspired amidst their travels.
Integrating branding and wayfinding seamlessly, ROW DTLA is a celebration of the site’s industrial past layered with discoverable moments along its streets and passageways.
This speakeasy in Austin crafts a sensory experience while providing an intimate atmosphere for private conversation and listening.
Inviting visitors into a vivid, multi-sensory exhibition inspired by Southern California blooms, Superbloom in Milan portrays nature as the main character of a spatial experience.
This immersive garden at the International Garden Festival of Chaumont-sur-Loire invites visitors to reflect on the symbiotic relationship between humans and nature.
Our Services
Immersive Environments
– Architecture / Interiors
– Installation / Temporary
– Branded F&B
– Custom Fixture and Furniture
– Experiential Placemaking
– Office Repo
– Experiential Retail
– Interactive Experiences
– Digital Activations
– Art / Festival
– Exhibit Design
– Pop-up / Experiential Marketing
– Public Art
– Playground Design
– Sound Design
Graphic Design & Branding
– Graphic Design / Type Design
– Wayfinding / Signage
– Illustration
– Interpretive Graphics
– Custom Art & Murals
– Print, Branded Collateral, Logo & Identity
– Donor Recognition
– Website & UX Design
Strategy
– Master Plan Signage
– Public Engagement
– User / Human Centric Research
– Project Visioning
– Experience Mapping
– Art Curation
– Naming
Get in touch: exd@rios.com
