Cloud 11 Creator Studio & Hall
Empowering Bangkok’s Digital Creators
Cloud 11, a $1.2B mixed-use development, will soon be a creative destination for Southeast Asia’s content creators. Set to launch in 2025 on over 27 rai (10 acres) of prime land along Bangkok’s South Sukhumvit Road near the BTS Udom Suk and Punnawithi stations, this ambitious project will transform Asia’s creative landscape and establish itself as the core of Thailand’s creative industry.
Led by Magnolia Quality Development Corporation Limited (MQDC), one of Thailand’s leading developers, RIOS is spearheading the design of the Cloud 11 Creator Studio, Production Studio, and Hall spaces—the anchor to the Cloud 11 development for creative businesses serving as an ecosystem of specialized areas designed to deliver exceptional spatial experiences that support cutting-edge content creation.
"The Creator Studio and Hall at Cloud 11 are designed to evoke wonder and inspire creativity—blurring the lines between architecture, landscape, technology, and experience. Each space is a living canvas, evolving with the energy of its creators."
— Sebastian Salvadó, Creative Director and Partner, RIOS
Connecting Creators to the World with Future-Ready Spaces
The design of the Creator Studio, Production Studio, and Cloud 11 Hall are informed by the character and quality of the energetic, eclectic spaces of urban Bangkok and are dedicated to empowering creators by supporting a variety of content forms, including music, podcasts, movies, short videos, animation, games, and art.
They incorporate Web3 and Metaverse technologies to connect Thai creators with global audiences. These Grade A+ office and studio spaces are designed to assist artists around the clock, offering a diverse range of programming to support emerging creators, non-mainstream artists, and aspiring entrepreneurs.
Immersive Lobby Experience: Where Digital Meets Physical
The lobby of the Cloud 11 Hall merges digital and physical worlds through dramatic, parabolic arches inspired by natural cave formations. Engineered acoustics and sound-absorbing materials support both collaboration and quiet reflection. Movement-responsive digital installations transform each visitor’s journey into a unique experience while showcasing works from Asia’s premier digital artists, all framed by a material palette of plaster, warm woods, and technology-integrated surfaces that narrate creativity’s evolution from analog to digital realms.
The Green Room: A VIP Retreat for Creators
The Green Room is Cloud 11’s crown jewel for hosting celebrity creators and VIP guests. Versatile lighting adapts from makeup-perfect illumination to mood-setting ambiance, while hidden smart technologies respond intuitively to users. Full-height mirrors, rich textiles, and refined design details creative an exclusive, comfortable sanctuary where high-profile guests and their teams can relax and stay connected in a creative environment.
Next-Gen Studios for Future-Ready Content Creation
The studios within the Creator Village are the technological heart of Cloud 11, offering state-of-the-art facilities designed to support Southeast Asia’s emerging content creators. The studios feature floating acoustic treatments, soundproofing, and flexible layouts for varied workflows. Interconnected spaces with community lounges and kitchenettes encourage collaboration. Equipped for AR/VR and holographic formats, the studios prioritize an inspiring atmosphere that nurtures creativity alongside rigorous technical standards with design elements that stimulate creativity and innovation.
Project Collaborators
Client: Magnolia Quality Development Corporation Limited (MQDC)
Interior Architecture: RIOS, Architects & Associates (A&A), Whitespace
Landscape Architecture: RIOS
Experience Design: RIOS
MEP Engineer: Environmental Engineering Consultants Company Limited (EEC)
Lighting Design: APLD Lighting
Technical Designer: Seven Range Design
Acoustician: Atkrist
